Named by Nylon magazine New York as one of the seven most fashion-forward cities in the world, Melbourne is without a doubt Australia’s fashion capital. Home to many of the nation’s most internationally renowned designers, Melbourne possesses a worldly confidence and a vibrant and eclectic street style all of its own.
The Adelphi Hotel is located in the heart of Melbourne’s fashion district, a lively locale sprinkled with designer boutiques and quirky stores hidden in laneways and arcades. A short stroll from the Adelphi Hotel is Bourke Street Mall, a retail hub bustling with shoppers, buskers and city workers, and home to the country’s pre-eminent designer outlets and premier department stores. Nearby is the heritage-listed, 19th century Block Arcade, named after the popular pastime of “doing the block”, or parading around Melbourne’s fashionable shopping streets. A short tram ride away, Chapel Street is the city’s most colourful shopping precinct, with over 1,000 retail stores stretching 2 kilometres from South Yarra to Prahran.
Best Shopping Precincts
Melbourne City
Chapel Street – South Yarra and Prahran
Fitzroy Street, Brunswick
Every week in March, the city of Melbourne hosts the L’Oreal Melbourne Fashion Festival, a week of fashion shows, exhibitions, famous faces, conferences and parties, showcasing the latest in creative arts and innovation from the international fashion community.
